We believe a brand is a reputation—driven by a collection of perceptions, emotions and experiences.

During this discovery phase, I’ll be learning a lot about you, your work, and what matters to you. We’ll dig deep to identify misaligned aspects of your current branding. This insight is the linchpin of creating a precise visual brand, capable of accurately communicating the mission of your business. Our discussions and your responses to an intensive creative brief will inspire a visual inspiration mood board that focuses on a specific design direction and serves as the foundation for your new brand personality.

To gain a deeper knowledge of your business, I’ll delve into every aspect of your current branding, from positioning to the feel and function of your website. I’ll draft a blueprint for your new brand direction and create an identity that embodies your intended messaging. I’ll create a tag line that states the purpose of your business, reinforced by an About statement that further defines the vision and positioning. Your brand’s new signature will permeate every piece I create for you, including business cards and custom website graphics such as logos, patterns, textures, buttons, and social media icons.

Our work together, from initial dialogue through implementation of your new branding elements, will span approximately four weeks. When finished, you’ll take possession of a crystal clear visual brand identity represented in website graphics, design elements, and a simply stated brand message. This sharpened focus will allow people who encounter your business to gain an immediate understanding of you and what you do.