Process

We believe a brand is a reputation—driven by a collection of perceptions, emotions and experiences.

Good, professional design fosters trust and credibility with your customers. Today more than ever, people are more design savvy and expect a higher level of brand design. It’s my goal to make sure your new brand design feels personal and powerful in order to appeal to the right clients for your business, while remaining true to you.

JA PRACUJĘ TROCHĘ INACZEJ

Etap 1 / Briefing /Język wizualny / Moodboard (COLLABORATIVE EXPLORATION)

During this discovery phase, I’ll be learning a lot about you, your work, and what matters to you. We’ll dig deep to identify misaligned aspects of your current branding. This insight is the linchpin of creating a precise visual brand, capable of accurately communicating the mission of your business. Our discussions and your responses to an intensive creative brief will inspire a visual inspiration mood board that focuses on a specific design direction and serves as the foundation for your new brand personality.

Etap 2 / projekty graficzne (DEVELOPMENT AND DESIGN)

To gain a deeper knowledge of your business, I’ll delve into every aspect of your current branding, from positioning to the feel and function of your website. I’ll draft a blueprint for your new brand direction and create an identity that embodies your intended messaging. I’ll create a tag line that states the purpose of your business, reinforced by an About statement that further defines the vision and positioning. Your brand’s new signature will permeate every piece I create for you, including business cards and custom website graphics such as logos, patterns, textures, buttons, and social media icons.

Etap 3 / używanie (COMPLETION)

Our work together, from initial dialogue through implementation of your new branding elements, will span approximately four weeks. When finished, you’ll take possession of a crystal clear visual brand identity represented in website graphics, design elements, and a simply stated brand message. This sharpened focus will allow people who encounter your business to gain an immediate understanding of you and what you do.

TIME LINES & AVAILABILITY

I accept a limited number of clients a month in order to provide a high-level of attention to each
project and person.

BRAND DESIGN & VOICE DEVELOPMENTTIME-LINE  (4-6 weeks)

WEEK 1:
Brand discovery worksheets completed

WEEK 2:
Brainstorm call to discuss worksheets and vision
Curated moodboard delivered post call

WEEK 3:
First round brand design delivered
Client feedback due

WEEK 4:
Second round brand revisions due back to client
if needed
– Client approval
– Files Delivered
– Launch your new brand!

LET’S DO THIS